September 16 - 18, 2022
SBG Productions seeks a spirits partner for the 2021 Telluride Blues & Brews Festival September 16 - 18. The Telluride Blues & Brews Festival is unique for its intimate 9,000 person per day attendance, interactive nature and diverse programing in a beautiful mountain landscape.
Attendees are treated to three days of performance on the Main Stage, Blues Stage, late night Juke Joint shows located in venues around downtown Telluride and much more. The festival’s luxury VIP and Super VIP Experiences features upgraded amenities and a top-of the line culinary and craft beer, cocktail and spirits component.
The average Telluride Blues & Brews Festival attendee is 30 to 50 years old, with a fair amount of disposable income, coming from Denver, Colorado along with the Western Slope of Colorado, Albuquerque, New Mexico and Houston, Texas.
THE BARS
General Admission
The General Admission experience features full bars multiple with wine, cocktails and craft beer within view of the stage.
General Admission attendees also have access to a second stage- The Blues Stage. This indoor stage offers a relief from the weather, hosts daily programing and late night shows. The Blues Stage features a full bar managed by the festival.
Patron/VIP Experience
The VIP Experience treats people to a special VIP area with seating, a covered lounge, exclusive bars, happy hours and more.
The Super VIP Experience is the most exclusive package we’ve ever offered. This all-inclusive pass lets you experience the festival at the highest level possible. Super VIP pass-holders will be treated to a weekend of world-class music, complimentary food, drinks and so much more all surrounded by the unparalleled views of Telluride Town Park.
AN OPPORTUNITY FOR YOUR BRAND
SBG Productions seeks a spirits partner for the Telluride Blues & Brews Festival September 17 - 19 to help us make the event extra special. For the right brand, this will be a great opportunity for consumers to try your product and get to know your brand with many other benefits outlined below.
PARTNERSHIP BENEFITS
Title
Official Spirits Partner of the 2021 Telluride Jazz Festival
Pre-Festival Benefits
Marketing push (blog, social, newsletter) announcing festival cocktail menu with brand mentions. Including a Super VIP cocktails menu. See the 2021 announcement here.
Hyperlinked logo on Festival Partner Page here.
Hyperlinked logo on two email newsletters (81,000 subscribers)
During Festival Benefits
Festival bars to carry and pour/sell products. The Festival will order product at cost from distributor- all unused cases of product to be returned to distributor for refund. Product must be delivered to Telluride.
Signage featuring cocktails and brand names at bars
Logo on partners page of Festival Program Guide (mid-tier) | 9K print copies + digital distribution on our website. View the digital version here.
Up to three banner placements on Festival Grounds
iMag Stage Screen ad to run twice a day for three days
Three Stage Announcements per day for three days
If wanted: 10x20 activation booth space to interact with 9,000 attendees each day for three days
Ability to distribute swag and promotional items (must be approved by the festival)
Passes
Four 3-Day Festival Passes with vendor credentials
Post Festival
Inclusion in newsletter and social campaigns thanking sponsors
Hyperlinked logo to remain on festival partner page until close of 2022
Two high-res festival photos to use in marketing
Two high-res festival photos featuring activation booth
Asking Cost
$4,000 cash or $5,000 in product donation/ Negotiable- mix of cash and product accepted
Additional Info
See more about partnerships with the Telluride Blues & Brews Festival here.
Contacts
Patrick Shehan | patrick@sbgproductions.com | 303.437.7562